What is customer experience?

Even if Don Draper himself fleshed out your latest ad campaign, nothing can replace the incredible value of providing customers with the best possible customer experience. Think about it, if you went to the fanciest restaurant in town and everyone treated you poorly, would you go back?

With peer-to-peer reviews carrying even more weight thanks to the power of Facebook, Twitter, and the barrage of other social media channels rising in popularity at breakneck speed, it's never been more important to invest in customer service. Because, hey, bad news travels fast.

Why companies should invest in the customer experience