The 5 step sales process road map (infographic)

How to create a roadmap, move from prospecting to qualified leads, and close deals.

By Josh Bean, Director, Marketing

Published June 11, 2019
Last updated September 21, 2021

All salespeople know the destination of the sales process: converting a prospect into a customer.

But going from stranger to customer isn't always a straight shot. You may be tempted to take a shortcut along the way, or you may turn off the sales process road too soon.

Make sure your sales team isn't taking unnecessary detours or damaging shortcuts by creating a road map they can follow. Mark important stops along the entire sales journey, from “This person is a stranger” to “This person is a customer.”

The infographic below makes sure you're headed in the right direction.

This post originally ran on the Base blog. Please visit if you’d like to learn more about Zendesk Sell.

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