Service
How the accelerating convergence of CRM and contact centers is driving better CX

How the accelerating convergence of CRM and contact centers is driving better CX

Published June 23, 2020
Last updated September 21, 2021

While the general use of customer relationship management software (CRM) has become the industry standard, it hasn’t always been this way. Over time, as customers have come to expect a more efficient experience, companies have turned to various ad hoc solutions to manage their customer service offering.

Now, it’s not enough to know just a few things about your customers. Understanding customer behavior allows you to personalize the customer experience, leading to better engagement and stronger relationships. With a digital transformation on the books, companies can expect to gain even more insight from their existing and incoming customer data.

In a recent report from McGee-Smith Analytics, How the Accelerating Convergence of CRM and Contact Centers is Driving Better CX, you can read more about:

How a more efficient call-center software can change your whole approach to customer service
Why an effective workforce management tool is so important
The many ways a digital transformation can improve your relationship with your customers

Download content

First name

Please enter your first name

Numbers and special characters are not allowed

Last name

Please enter your last name

Numbers and special characters are not allowed

Work email

Please enter a valid email address

Please enter a valid email address.
Email addresses may not begin with:

Phone number

Please enter a valid phone number

Job level

Please select your job level

Department

Please select your department

Almost done. Just tell us about the company you keep.

Company name

Please enter your company name

Number of employees

Please select number of employees

Please also send me occasional emails about Zendesk products and services. (You can unsubscribe at any time.)

By submitting my personal information, I consent to Zendesk collecting, processing, and storing my information in accordance with the Zendesk Privacy Notice. Zendesk uses the information you provide to send future occasional emails about Zendesk products, services and relevant content. You can unsubscribe at any time.

By submitting my personal information, I understand and agree that Zendesk may collect, process, and retain my data pursuant to the Zendesk Privacy Policy.

How the accelerating convergence of CRM and contact centers is driving better CX

How the accelerating convergence of CRM and contact centers is driving better CX

Download content

Enjoy the download!

There’s more where that came from.