The Cult of the Customer – Turning Customers into Evangelists
With Shep Hyken
Keeping customers happy is one of the most basic ingredients of business success. But these days, customer service is about far more than simply satisfying your customers; it's about delighting them with unforgettable experiences, and creating loyal customers. The great thing about these loyal customers is that they are also evangelists who not only help your business grow, but also are willing to go out and tell the world about your amazing product or service.
Shep Hyken, author of the Wall Street Journal and USA Today bestseller The Cult of the Customer, shares strategies you can put into action to start amazing your customers today.
Shep Hyken is the Chief Amazement Officer at Shepard Presentations. As a speaker and author, Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the "New York Times" and "Wall Street Journal" bestselling author of The Amazement Revolution, The Cult of the Customer, Moments of Magic® and The Loyal Customer. He is also the creator of The Customer Focus program, which helps clients develop a customer service culture and loyalty mindset.