Driving engagement with in-product messaging
Catching the attention of your customer with an effective message, at a time when they’re likely to respond is an effective way to pique their interest. Capturing their interest with notifications, messages, surveys, or offers customers see while they’re viewing your products is all helped by in-app messaging, available on both Android and iOS. That's where Zendesk Connect comes in.
As a member of the Zendesk family, Connect uses proactive messaging to make customer relations better. Furthermore, it allows businesses to engage customers via multiple messaging platforms.
In-product messaging with Connect offers multiple benefits, including:
- Stronger commitments – customers are less likely to uninstall apps when they’re engaged
- Targeted marketing – use preferences and behavior to send personalized notifications
- Mobility – keep up with your mobile customer – catch them on the go
Zendesk functionality can be embedded natively in any app by using a combination of mobile SDK and Zendesk API for both Android and iOS. As a result, brand consistency is maintained, efficiency is increased, and friction is reduced for customers.
There are many ways to learn from and engage with your customers through in-product messaging. Keep reading to find out more!