Don’t Just Listen, Do Something with Customer Feedback
Last updated October 25, 2010
Bruce Temkin offers up some thoughts and resources about “customer connectedness”:
Customer Connectedness: Is customer feedback and insight integrated throughout your organization?
He includes the results of a survey that suggests that oftentimes customer feedback does not make it very far through a company’s infrastructure.
The post is a little jargony, but has some good ideas about how to better integrate the customer experience with the rest of your business.