Article Best practices for Champions of CX
ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.
Service
Article How to build customer intelligence (and why you should)
Today’s consumers expect personalized experiences, and in order to deliver, brands need customer intelligence. Here’s how to get it and what to do with it.
Article Customer success vs. customer experience: What’s the difference?
Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.
Article Integrations to be thankful for
Time to give thanks for new Zendesk app integrations. Learn how these new integrations can ease workloads for your sales and support teams.
Article What skills and metrics CX teams need in ecommerce: An analysis
The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?
Sales
Article What is social selling? Definition, index, and examples
Build brand credibility and customer relationships online through social selling.
Article The Challenger Sales model: Everything you need to know
Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.
Article What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article Here’s the difference between sales and marketing: A guide
Sales and marketing: two peas in a pod. Both affect your sales pipeline, and both depend on each other. Here's what makes them different and why that's important.
Culture
Article What does digital trust look like today?
Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.
Article The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Article Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Guides, research, and more
White Paper Report: The State of CX Maturity among SMBs of North America
Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.
White Paper Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America
Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.
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